Source: Clay reaches $100M ARR: an eight-year overnight success
Read the company announcementClay: at least $8,333,333/month derived from reported ARR. This floor is not an exact MRR. Figure dated December 8, 2025.
See revenue sources and methodologyMonthly visits
Audience
Share of monthly visits
Map unavailable. Country shares are listed alongside.
Top countries
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The product
All the answers to your Clay questions. Can Functions call other Functions?
Traffic sources
Share of monthly visits
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Direct61.6%
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Referrals2.9%
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Email2.1%
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Search engines0.0%
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Social0.0%
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Paid referrals0.0%
Updated: 09/01/2026
Understanding Clay
Traffic, revenue and acquisition: the data behind the product.
Catalog updated on
What is Clay?
All the answers to your Clay questions. Can Functions call other Functions?
Official website clay.comTraffic and growth
Clay receives an estimated 1,303,154 visits in September 2026.
This represents a change of -8.8% compared with August 2026 (1,428,393 visits).
These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Monthly traffic history
| Month | Visits |
|---|---|
| 1,709,286 | |
| 1,428,393 | |
| 1,303,154 |
Revenue and sources
The $8,333,333 monthly figure for Clay is a floor derived from publicly reported ARR. It is a minimum recurring revenue run rate, not an exact MRR. Figure dated December 8, 2025.
Where do visitors come from?
The leading countries for visits to Clay are: United States (41.5%), United Kingdom (9.8%), India (9.1%). These shares describe website traffic, not the location of paying customers.
Acquisition channels
The recorded channels include: Direct (61.6%), Referrals (2.9%), Email (2.1%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.
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Explore acquisition dataSimilar SaaS and alternatives to Clay
A sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
FAQ · Clay
Answers based on the data available in this profile.
How much traffic does Clay get?
Clay receives an estimated 1,303,154 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Are the revenue figures for Clay verified?
The $8,333,333 monthly figure for Clay is a floor derived from publicly reported ARR. It is a minimum recurring revenue run rate, not an exact MRR. Figure dated December 8, 2025.
Is traffic to Clay growing?
This represents a change of -8.8% compared with August 2026 (1,428,393 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Where do visitors to Clay come from?
The leading countries for visits to Clay are: United States (41.5%), United Kingdom (9.8%), India (9.1%). These shares describe website traffic, not the location of paying customers.
Which SaaS can I compare with Clay?
A sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
How recent is this data?
The catalog data was last updated on October 6, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.
YouTube
Videos that mention the SaaS or link to it in their description.
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View subscriptionSaaS similar to Clay
Matched by what the product does. Traffic only breaks ties.
Share calculated from Meta's reported reach breakdown. Spend by country is not published.