Source: HubSpot Reports Strong Q4 and Full Year 2025 Results
Read the company announcementHubSpot
Sourced revenue 2025HubSpot is an AI-powered customer platform with software for marketing, sales, customer service, content management, operations, and commerce. It connects your data, teams, and customers on one AI-powered platform that grows with your business. HubSpot Credits are an account/portal-level usage currency shared across the platform; included credits are based on your highest subscription tier, reset monthly, and are not additive across Hubs.
Monthly visits
Audience
Share of monthly visits
Map unavailable. Country shares are listed alongside.
Top countries
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The product
HubSpot is an AI-powered customer platform with software for marketing, sales, customer service, content management, operations, and commerce. It connects your data, teams, and customers on one AI-powered platform that grows with your business. HubSpot Credits are an account/portal-level usage currency shared across the platform; included credits are based on your highest subscription tier, reset monthly, and are not additive across Hubs.
Updated: 09/01/2026
Share calculated from Meta's reported reach breakdown. Spend by country is not published.
Understanding HubSpot
Traffic, revenue and acquisition: the data behind the product.
Catalog updated on
What is HubSpot?
HubSpot is an AI-powered customer platform with software for marketing, sales, customer service, content management, operations, and commerce. It connects your data, teams, and customers on one AI-powered platform that grows with your business. HubSpot Credits are an account/portal-level usage currency shared across the platform; included credits are based on your highest subscription tier, reset monthly, and are not additive across Hubs.
Official website hubspot.comTraffic and growth
HubSpot receives an estimated 45,501,079 visits in September 2026.
This represents a change of +5.3% compared with August 2026 (43,202,555 visits).
These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Monthly traffic history
| Month | Visits |
|---|---|
| 44,853,353 | |
| 43,202,555 | |
| 45,501,079 |
Revenue and sources
The $260,833,333 figure for HubSpot is a monthly average derived from publicly reported annual revenue 2025. This historical average is not its current MRR. Figure dated December 31, 2025.
Where do visitors come from?
The leading countries for visits to HubSpot are: United States (35.6%), United Kingdom (10.1%), France (5.3%). These shares describe website traffic, not the location of paying customers.
Acquisition channels
The recorded channels include: Direct (71.3%), Email (7.2%), Referrals (6.9%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.
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Explore acquisition dataSimilar SaaS and alternatives to HubSpot
The selection of SaaS to compare includes Buyergenomics, Clatos, Custobar, Produktstudio.ai.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
FAQ · HubSpot
Answers based on the data available in this profile.
How much traffic does HubSpot get?
HubSpot receives an estimated 45,501,079 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Are the revenue figures for HubSpot verified?
The $260,833,333 figure for HubSpot is a monthly average derived from publicly reported annual revenue 2025. This historical average is not its current MRR. Figure dated December 31, 2025.
Is traffic to HubSpot growing?
This represents a change of +5.3% compared with August 2026 (43,202,555 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Where do visitors to HubSpot come from?
The leading countries for visits to HubSpot are: United States (35.6%), United Kingdom (10.1%), France (5.3%). These shares describe website traffic, not the location of paying customers.
Which SaaS can I compare with HubSpot?
The selection of SaaS to compare includes Buyergenomics, Clatos, Custobar, Produktstudio.ai.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
How recent is this data?
The catalog data was last updated on October 6, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.