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Kit

Sourced ARR

Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. Grow your audience, automate campaigns, and sell without burnout.

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Monthly run-rate floor
$4 166 667/month

Monthly visits

9.5M-5,0%
Chart unavailable
Estimated visits Average duration 2m 51s

Audience

Share of monthly visits

Top countries

Select a country to locate it

The product

Landing page preview

Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. Grow your audience, automate campaigns, and sell without burnout.

Updated: 09/01/2026

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Sourced ARR

Where does this figure come from?

Monthly recurring run-rate floor
$4 166 667 / month
Calculation More than $50M ARR / 12

Nathan Barry déclare plus de 50,000,000 USD de ARR au 2025-12-04. Équivalent mensuel obtenu par division par 12. Déclaration historique, sans vérification des paiements.

This is a lower bound on the monthly recurring run rate, not an exact or payment-verified MRR.

Source

View original post These links directly support the displayed figure.

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Understanding Kit

Traffic, revenue and acquisition: the data behind the product.

Catalog updated on

What is Kit?

Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. Grow your audience, automate campaigns, and sell without burnout.

Official website kit.com
Website audience

Traffic and growth

Kit receives an estimated 9,486,019 visits in September 2026.

This represents a change of -5.0% compared with August 2026 (9,982,156 visits).

These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.

Monthly traffic history
Kit — estimated visits
MonthVisits
10,282,116
9,982,156
9,486,019
Confidence in the figures

Revenue and sources

The $4,166,667 monthly figure for Kit is a floor derived from publicly reported ARR. It is a minimum recurring revenue run rate, not an exact MRR. Figure dated December 4, 2025.

Geography

Where do visitors come from?

The leading countries for visits to Kit are: United States (51.3%), United Kingdom (8.6%), Canada (4.5%). These shares describe website traffic, not the location of paying customers.

Distribution

Acquisition channels

The recorded channels include: Direct (59.8%), Email (9.1%), Referrals (7.8%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.

The YouTube and Meta Ads sections let you explore collected mentions and creatives. Access depends on your account and subscription.

Explore acquisition data

Similar SaaS and alternatives to Kit

The selection of SaaS to compare includes Trafficwave, Swiftmissive, Copernica, Emailit.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.

Frequently asked questions

FAQ · Kit

Answers based on the data available in this profile.

How much traffic does Kit get?

Kit receives an estimated 9,486,019 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.

Are the revenue figures for Kit verified?

The $4,166,667 monthly figure for Kit is a floor derived from publicly reported ARR. It is a minimum recurring revenue run rate, not an exact MRR. Figure dated December 4, 2025.

Is traffic to Kit growing?

This represents a change of -5.0% compared with August 2026 (9,982,156 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.

Where do visitors to Kit come from?

The leading countries for visits to Kit are: United States (51.3%), United Kingdom (8.6%), Canada (4.5%). These shares describe website traffic, not the location of paying customers.

Which SaaS can I compare with Kit?

The selection of SaaS to compare includes Trafficwave, Swiftmissive, Copernica, Emailit.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.

How recent is this data?

The catalog data was last updated on October 16, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.