Source: MrrTrack model
Estimated active users × assumed paying share × estimated monthly revenue per customer. We distinguish B2B, B2C and creator tools, and use comparable revenue when available. These are model assumptions, not measured sales.
Indicative range $79.2k–$2M
Share of monthly visits
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Histórias de sucesso: explore a nossa lista de estudos de caso e descubra o impacto real da KnowBe4 na segurança de grandes organizações.
Share of monthly visits
Updated: 09/01/2026
Traffic, revenue and acquisition: the data behind the product.
Catalog updated on
Histórias de sucesso: explore a nossa lista de estudos de caso e descubra o impacto real da KnowBe4 na segurança de grandes organizações.
Official website knowbe4.comKnowBe4 receives an estimated 3,696,109 visits in September 2026.
This represents a change of -0.4% compared with August 2026 (3,709,890 visits).
These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
| Month | Visits |
|---|---|
| 3,544,123 | |
| 3,709,890 | |
| 3,696,109 |
KnowBe4 has an estimated monthly revenue of $396,000. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
The leading countries for visits to KnowBe4 are: United States (61.8%), Japan (5.5%), Canada (3.9%). These shares describe website traffic, not the location of paying customers.
The recorded channels include: Direct (56.9%), Referrals (23.5%), Email (11.0%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.
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Explore acquisition dataA sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
Answers based on the data available in this profile.
KnowBe4 receives an estimated 3,696,109 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
KnowBe4 has an estimated monthly revenue of $396,000. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
This represents a change of -0.4% compared with August 2026 (3,709,890 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
The leading countries for visits to KnowBe4 are: United States (61.8%), Japan (5.5%), Canada (3.9%). These shares describe website traffic, not the location of paying customers.
A sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
The catalog data was last updated on October 17, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.
Matched by what the product does. Traffic only breaks ties.
Share calculated from Meta's reported reach breakdown. Spend by country is not published.