How to Track Revenue Lost to Churn in a Shopify App Business To track revenue churn accurately, you have to stop counting merchants and start counting money. Logo churn tells you how many customers left. Revenue churn tells you how much MRR is left with them. Those two numbers diverge far more than most app teams expect. A Shopify app can report a comfortable 4% monthly logo churn while quietly losing 8% of its revenue base. The gap comes from downgrades, plan compression, and failed payments, none of which register as a lost customer. The merchant is still there. The revenue is not. This guide covers the four formulas that matter, how to read them together, the benchmarks worth measuring against, and where revenue leaks hide in a Shopify app business specifically. TL;DR: How to Track Revenue Churn Question Quick answer What is revenue churn? The percentage of recurring revenue lost in a period through cancellations and downgrades, measured against MRR at the start. Core formula Gross MRR Churn = (MRR lost to cancellations + downgrades) divided by starting MRR, times 100. How is it different from logo churn? Logo churn counts customers. Revenue churn counts money. A small merchant leaving and a top-plan merchant leaving are identical in one and very different in the other. Why both matter A company can show 3% logo churn while losing 8% of its revenue base to downgrades that never appear in the headline number. The metric investors ask for Net revenue retention. Above 100% means your existing base grows even with zero new installs. Biggest hidden leak Failed payments. Involuntary churn is fixable and often mistaken for merchants choosing to leave. When churn happens Around 70% of churn occurs in the first 90 days, so early revenue loss compounds hardest. Revenue Churn vs Logo Churn These measure different things and answer different questions. Teams that track revenue churn alongside logo churn see the ful
Source : Modèle MRRTrack
Utilisateurs actifs estimés × part payante supposée × revenu mensuel estimé par client. Nous distinguons le B2B, le B2C et les outils pour créateurs, et utilisons les revenus comparables disponibles. Ce sont des hypothèses de calcul, pas des ventes mesurées.
Fourchette indicative $490–$7.8k
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How to Track Revenue Lost to Churn in a Shopify App Business To track revenue churn accurately, you have to stop counting merchants and start counting money. Logo churn tells you how many customers left. Revenue churn tells you how much MRR is left with them. Those two numbers diverge far more than most app teams expect. A Shopify app can report a comfortable 4% monthly logo churn while quietly losing 8% of its revenue base. The gap comes from downgrades, plan compression, and failed payments, none of which register as a lost customer. The merchant is still there. The revenue is not. This guide covers the four formulas that matter, how to read them together, the benchmarks worth measuring against, and where revenue leaks hide in a Shopify app business specifically. TL;DR: How to Track Revenue Churn Question Quick answer What is revenue churn? The percentage of recurring revenue lost in a period through cancellations and downgrades, measured against MRR at the start. Core formula Gross MRR Churn = (MRR lost to cancellations + downgrades) divided by starting MRR, times 100. How is it different from logo churn? Logo churn counts customers. Revenue churn counts money. A small merchant leaving and a top-plan merchant leaving are identical in one and very different in the other. Why both matter A company can show 3% logo churn while losing 8% of its revenue base to downgrades that never appear in the headline number. The metric investors ask for Net revenue retention. Above 100% means your existing base grows even with zero new installs. Biggest hidden leak Failed payments. Involuntary churn is fixable and often mistaken for merchants choosing to leave. When churn happens Around 70% of churn occurs in the first 90 days, so early revenue loss compounds hardest. Revenue Churn vs Logo Churn These measure different things and answer different questions. Teams that track revenue churn alongside logo churn see the ful
Updated: 09/01/2026
Part calculée à partir de la portée communiquée par Meta. Les dépenses par pays ne sont pas publiées.
Trafic, revenus et acquisition : les données derrière le produit.
Catalogue mis à jour le
How to Track Revenue Lost to Churn in a Shopify App Business To track revenue churn accurately, you have to stop counting merchants and start counting money. Logo churn tells you how many customers left. Revenue churn tells you how much MRR is left with them. Those two numbers diverge far more than most app teams expect. A Shopify app can report a comfortable 4% monthly logo churn while quietly losing 8% of its revenue base. The gap comes from downgrades, plan compression, and failed payments, none of which register as a lost customer. The merchant is still there. The revenue is not. This guide covers the four formulas that matter, how to read them together, the benchmarks worth measuring against, and where revenue leaks hide in a Shopify app business specifically. TL;DR: How to Track Revenue Churn Question Quick answer What is revenue churn? The percentage of recurring revenue lost in a period through cancellations and downgrades, measured against MRR at the start. Core formula Gross MRR Churn = (MRR lost to cancellations + downgrades) divided by starting MRR, times 100. How is it different from logo churn? Logo churn counts customers. Revenue churn counts money. A small merchant leaving and a top-plan merchant leaving are identical in one and very different in the other. Why both matter A company can show 3% logo churn while losing 8% of its revenue base to downgrades that never appear in the headline number. The metric investors ask for Net revenue retention. Above 100% means your existing base grows even with zero new installs. Biggest hidden leak Failed payments. Involuntary churn is fixable and often mistaken for merchants choosing to leave. When churn happens Around 70% of churn occurs in the first 90 days, so early revenue loss compounds hardest. Revenue Churn vs Logo Churn These measure different things and answer different questions. Teams that track revenue churn alongside logo churn see the ful
Site officiel marmeto.comElevate by Marmeto totalise environ 24 517 visites en septembre 2026.
La variation est de +173,5% par rapport à août 2026 (8 963 visites).
Il s’agit de visites estimées, pas d’utilisateurs uniques ni de clients payants. Une hausse du trafic ne prouve pas une hausse des ventes.
| Mois | Visites |
|---|---|
| 20 363 | |
| 8 963 | |
| 24 517 |
Le revenu mensuel de Elevate by Marmeto est estimé à $1 960. Ce chiffre est une estimation, pas un revenu déclaré par l’entreprise ni un MRR vérifié par les paiements. Le modèle utilise les signaux disponibles du produit, du trafic et de SaaS comparables ; ses hypothèses restent incertaines.
Les principaux pays d’origine des visites de Elevate by Marmeto sont : Inde (42,6%), États-Unis (40,0%), Royaume-Uni (17,4%). Ces parts décrivent le trafic du site, pas la localisation des clients payants.
Les canaux renseignés dans le relevé incluent : Accès direct (32,2%), Recherche (30,5%), Sites référents (10,0%). Cette couverture peut être partielle : une valeur manquante ne prouve pas l’absence d’un canal. Ces visites ne mesurent pas les conversions ou le retour publicitaire.
Les sections YouTube et Meta Ads permettent d’explorer les mentions et créations collectées. Leur consultation dépend de votre compte et de votre abonnement.
Explorer les données d’acquisitionLa sélection de SaaS à comparer comprend Geckoboard. La proximité est évaluée à partir des descriptions, catégories et usages disponibles. Elle ne garantit pas des fonctionnalités ou des tarifs équivalents.
Des réponses fondées sur les données disponibles dans cette fiche.
Elevate by Marmeto totalise environ 24 517 visites en septembre 2026. Il s’agit de visites estimées, pas d’utilisateurs uniques ni de clients payants. Une hausse du trafic ne prouve pas une hausse des ventes.
Le revenu mensuel de Elevate by Marmeto est estimé à $1 960. Ce chiffre est une estimation, pas un revenu déclaré par l’entreprise ni un MRR vérifié par les paiements. Le modèle utilise les signaux disponibles du produit, du trafic et de SaaS comparables ; ses hypothèses restent incertaines.
La variation est de +173,5% par rapport à août 2026 (8 963 visites). Il s’agit de visites estimées, pas d’utilisateurs uniques ni de clients payants. Une hausse du trafic ne prouve pas une hausse des ventes.
Les principaux pays d’origine des visites de Elevate by Marmeto sont : Inde (42,6%), États-Unis (40,0%), Royaume-Uni (17,4%). Ces parts décrivent le trafic du site, pas la localisation des clients payants.
La sélection de SaaS à comparer comprend Geckoboard. La proximité est évaluée à partir des descriptions, catégories et usages disponibles. Elle ne garantit pas des fonctionnalités ou des tarifs équivalents.
Les données du catalogue ont été mises à jour le 22/10/2026. Le dernier mois de trafic disponible est septembre 2026. Les périodes de trafic, dates de collecte et dates des sources de revenus peuvent être différentes.