Explore MediaAlpha insights on insurance customer acquisition, lead generation, digital advertising, publisher monetization, and agent growth strategies.
Mixed-audience model: traffic, repeat visits, engagement, countries and growth, with assumed paying share and monthly revenue per account.
Estimated active users × assumed paying share × estimated monthly revenue per customer. We distinguish B2B, B2C and creator tools, and use comparable revenue when available. These are model assumptions, not measured sales.
Indicative range $159.8k–$4M
Monthly visits
6M-9,1%
Chart unavailable
Estimated visitsAverage duration2m 00s
Audience
Share of monthly visits
Map unavailable. Country shares are listed alongside.
Explore MediaAlpha insights on insurance customer acquisition, lead generation, digital advertising, publisher monetization, and agent growth strategies.
Traffic sources
Share of monthly visits
Referrals
17.1%
Direct
2.4%
Search engines
0.8%
Email
0.4%
Social
0.3%
Paid referrals
0.0%
Organic/paid search split unavailable.Some traffic sources are not detailed.
Updated: 09/01/2026
Understanding MediaAlpha
Traffic, revenue and acquisition: the data behind the product.
Catalog updated on
What is MediaAlpha?
Explore MediaAlpha insights on insurance customer acquisition, lead generation, digital advertising, publisher monetization, and agent growth strategies.
MediaAlpha receives an estimated 6,027,349 visits in September 2026.
This represents a change of -9.1% compared with August 2026 (6,629,730 visits).
These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Monthly traffic history
MediaAlpha — estimated visits
Month
Visits
6,120,236
6,629,730
6,027,349
Confidence in the figures
Revenue and sources
MediaAlpha has an estimated monthly revenue of $799,000. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
Geography
Where do visitors come from?
The leading countries for visits to MediaAlpha are: United States (99.9%), India (0.1%). These shares describe website traffic, not the location of paying customers.
Distribution
Acquisition channels
The recorded channels include: Referrals (17.1%), Direct (2.4%), Search (0.8%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.
The YouTube and Meta Ads sections let you explore collected mentions and creatives. Access depends on your account and subscription.
The selection of SaaS to compare includes Sprout, Groweasy, Getmyai, Comm100, B2brocket, Idearoom, Journey.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
Answers based on the data available in this profile.
How much traffic does MediaAlpha get?+
MediaAlpha receives an estimated 6,027,349 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Are the revenue figures for MediaAlpha verified?+
MediaAlpha has an estimated monthly revenue of $799,000. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
Is traffic to MediaAlpha growing?+
This represents a change of -9.1% compared with August 2026 (6,629,730 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Where do visitors to MediaAlpha come from?+
The leading countries for visits to MediaAlpha are: United States (99.9%), India (0.1%). These shares describe website traffic, not the location of paying customers.
Which SaaS can I compare with MediaAlpha?+
The selection of SaaS to compare includes Sprout, Groweasy, Getmyai, Comm100, B2brocket, Idearoom, Journey.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
How recent is this data?+
The catalog data was last updated on October 27, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.
SaaS similar to MediaAlpha
Matched by what the product does. Traffic only breaks ties.
Product similarity
SaaS informationMonthly trafficMonthly revenue
01
S SproutRelated use case
sprout.ai Similar product features11.4k
visits / month
−25,5%US43,4%IN19,1%GB17,5%$1.4k
02
G GroweasyRelated use case
groweasy.ai Similar product features5.8k
visits / month
−6,6%IN70,6%US29,4%$230
03
G GetmyaiRelated use case
getmyai.ai Similar product features5.2k
visits / month
+11,1%US69,7%IN30,3%$370
04
C Comm100Related use case
comm100.com Similar product features252.6k
visits / month
−27,6%US34,1%CA28,2%DE9,1%$26.1k
05
B B2brocketRelated use case
b2brocket.ai Similar product features17.2k
visits / month
−16,1%US18,4%IN11,8%CA11,2%$4.5k
06
I IdearoomRelated use case
idearoom.com Similar product features49.1k
visits / month
+13,1%US100%$1.3k
07
J JourneyRelated use case
journey.io Similar product features11.1k
visits / month
−29,6%US79,6%IN10,2%BR7,6%$680
Countries reached
Public reach reported by Meta
CountryReachShare
Other countries
Share calculated from Meta's reported reach breakdown. Spend by country is not published.
Verified MRR
Source: TrustMRR
How is it estimated?
This is a revenue estimate, not payment-verified MRR.
This is an order-of-magnitude estimate, not an accounting figure.