Join AGP's Matthew Mielcarek and Sarah Hartke for an interactive discussion of the key findings from the 2026–2027 Giving Outlook, AGP's annual analysis of the trends, donor behaviors, and fundraising strategies shaping the future of philanthropy.
Mixed-audience model: traffic, repeat visits, engagement, countries and growth, with assumed paying share and monthly revenue per account.
Estimated active users × assumed paying share × estimated monthly revenue per customer. We distinguish B2B, B2C and creator tools, and use comparable revenue when available. These are model assumptions, not measured sales.
Indicative range $240–$6k
Monthly visits
10.6k-9,7%
Chart unavailable
Estimated visitsAverage duration1m 03s
Audience
Share of monthly visits
Map unavailable. Country shares are listed alongside.
Join AGP's Matthew Mielcarek and Sarah Hartke for an interactive discussion of the key findings from the 2026–2027 Giving Outlook, AGP's annual analysis of the trends, donor behaviors, and fundraising strategies shaping the future of philanthropy.
Traffic sources
Share of monthly visits
Social
44.9%
Direct
35.0%
Referrals
11.4%
Search engines
5.5%
Email
0.2%
Paid referrals
0.0%
Organic/paid search split unavailable.Some traffic sources are not detailed.
Updated: 09/01/2026
Understanding GivingDNA
Traffic, revenue and acquisition: the data behind the product.
Catalog updated on
What is GivingDNA?
Join AGP's Matthew Mielcarek and Sarah Hartke for an interactive discussion of the key findings from the 2026–2027 Giving Outlook, AGP's annual analysis of the trends, donor behaviors, and fundraising strategies shaping the future of philanthropy.
GivingDNA receives an estimated 10,617 visits in September 2026.
This represents a change of -9.7% compared with August 2026 (11,760 visits).
These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Monthly traffic history
GivingDNA — estimated visits
Month
Visits
5,472
11,760
10,617
Confidence in the figures
Revenue and sources
GivingDNA has an estimated monthly revenue of $1,200. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
Geography
Where do visitors come from?
The leading countries for visits to GivingDNA are: United States (88.7%), United Kingdom (9.9%), Canada (1.4%). These shares describe website traffic, not the location of paying customers.
Distribution
Acquisition channels
The recorded channels include: Social (44.9%), Direct (35.0%), Referrals (11.4%).Coverage may be partial: a missing value does not establish that a channel is unused. These visits do not measure conversions or advertising returns.
The YouTube and Meta Ads sections let you explore collected mentions and creatives. Access depends on your account and subscription.
A sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
Answers based on the data available in this profile.
How much traffic does GivingDNA get?+
GivingDNA receives an estimated 10,617 visits in September 2026. These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Are the revenue figures for GivingDNA verified?+
GivingDNA has an estimated monthly revenue of $1,200. This is an estimate, not company-reported revenue or payment-verified MRR.The model uses available product, traffic and comparable SaaS signals; its assumptions remain uncertain.
Is traffic to GivingDNA growing?+
This represents a change of -9.7% compared with August 2026 (11,760 visits). These are estimated visits, not unique users or paying customers. Traffic growth does not establish sales growth.
Where do visitors to GivingDNA come from?+
The leading countries for visits to GivingDNA are: United States (88.7%), United Kingdom (9.9%), Canada (1.4%). These shares describe website traffic, not the location of paying customers.
Which SaaS can I compare with GivingDNA?+
A sufficiently relevant selection of similar SaaS is not available for this profile.Similarity is assessed from available descriptions, categories and use cases. It does not guarantee equivalent features or pricing.
How recent is this data?+
The catalog data was last updated on October 23, 2026.The latest available traffic month is September 2026.Traffic periods, collection dates and revenue source dates can differ.
SaaS similar to GivingDNA
Matched by what the product does. Traffic only breaks ties.
Product similarity
Not enough reliable data yet to suggest truly similar SaaS.
Countries reached
Public reach reported by Meta
CountryReachShare
Other countries
Share calculated from Meta's reported reach breakdown. Spend by country is not published.
Verified MRR
Source: TrustMRR
How is it estimated?
This is a revenue estimate, not payment-verified MRR.
This is an order-of-magnitude estimate, not an accounting figure.