Start with an offer you can sell. Automate what customers buy again.
Files and feedback get lost across email threads.
First offer One working portal for an agency.
PrototypeFile upload, status and approval.
Model to testOne-time setup plus monthly maintenance.
Demand testTest a manual portal on three client projects.
Where to find prospectsAgency partnerships
Monthly reports repeat the same manual steps.
First offer One report with three practical decisions.
PrototypeData import and an annotated summary.
Model to testPer-report fee or monthly reporting.
Demand testSell a first manually prepared report.
Where to find prospectsAnalytics partners
Useful information is scattered across sources.
First offer Three pilot editions about a specific buying problem.
PrototypeWeekly analysis and a searchable index.
Model to testSubscription to original curation and analysis.
Demand testRecruit ten pilot subscribers across three editions.
Where to find prospectsEditorial partnerships
Every event starts from an empty website.
First offer One website ready for a first event.
PrototypeAgenda, speakers and registration.
Model to testLaunch fee plus ongoing updates.
Demand testSell a first site with updates included.
Where to find prospectsEvent partners
Comparing options requires too much research.
First offer A useful comparison of twenty checked offerings.
PrototypeTwenty listings, industry criteria and dated sources.
Model to testPaid research access or clearly marked sponsored listings.
Demand testHave five buyers compare three options.
Where to find prospectsComparison content
Consistent publishing starts from scratch every week.
First offer Two weeks of content reviewed by the client.
PrototypeIndustry topics, drafts and approval.
Model to testSubscription for preparation and approval.
Demand testPrepare two weeks of posts for one firm.
Where to find prospectsIndustry communities
Students lose momentum between lessons.
First offer One learning outcome delivered in five steps.
PrototypeReminders, exercises and reported progress.
Model to testPayment for a learning program and support.
Demand testSupport one cohort without automation.
Where to find prospectsEducator communities
Two applications do not share the fields that matter.
First offer One reliable flow between two existing tools.
PrototypeOne data flow, error log and manual recovery.
Model to testSetup plus ongoing monitoring.
Demand testMeasure avoided data entry over seven days.
Where to find prospectsIntegration marketplaces
The same questions return every week.
First offer Twenty answers approved by the support team.
PrototypeTwenty sourced answers, search and feedback.
Model to testAudit and setup, then recurring maintenance.
Demand testTurn the last twenty support tickets into articles.
Where to find prospectsVertical software partners
Researching context takes longer than writing the message.
First offer Twenty qualified companies with sources.
PrototypeAccount list with public sources and notes.
Model to testResearch fee with a clearly defined scope.
Demand testDeliver a sample of twenty annotated accounts.
Where to find prospectsTargeted outreach
The first version includes too many features.
First offer One complete workflow tested by five prospects.
PrototypeOne core workflow and a user test.
Model to testScoping engagement and a testable prototype.
Demand testHave five prospects complete one task.
Where to find prospectsConsultant networks
The value of the monthly service is hard to see.
First offer A first period of documented maintenance.
PrototypeChange history and available website metrics.
Model to testSubscription covering work and reporting.
Demand testAttach a report to three maintenance invoices.
Where to find prospectsFreelancer networks
These models can begin as a service, paid content or software product. The SaaS example is a reference tool, not evidence of revenue for your offer. Deliver a first outcome, measure your time and find out whether the customer wants to buy again.
A focused service often uses existing tools. Software costs may be low, but acquiring customers and delivering still take time.
When multiple customers need the same recurring task and you can standardize it without losing the service’s value.
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